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Hair Serum for Dry and Damaged Ends – 50 ml
Hair Serum for Dry and Damaged Ends – 50 ml

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- 100% natural
- Made in Estonia
- Cruelty-free
🚚 Free delivery on orders over €45.00
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💧 Intense Hydration for Your Ends
Say goodbye to split ends and frizz! HOIA Hair Serum for dry ends deeply nourishes and hydrates, making hair silky, soft and visibly shinier .
🌿 Natural and Enhanced Ingredients
An innovative formula that combines:
- Horsetail extract and oat proteins to strengthen the hair fiber.
- Plant hydrolates for a natural shine.
- Aloe Vera and hyaluronic acid for deep hydration.
- Keratin for stronger and more resistant hair.
✨ Silky and Easy-to-Comb Hair
In addition to improving the appearance of hair, the serum reduces frizz, tames unruly strands and makes combing easier.
⚡ Instant Anti-Frizz Formula
Thanks to its light texture, it absorbs immediately without weighing down and leaves a silky touch on the ends.
🌸 Fresh and Delicate Perfume
Essential oils provide a fresh, natural fragrance that fades gently after application.
💆♀️ A Beauty Ritual in a Single Gesture
1. Shake the bottle if necessary.
2. Apply 1-2 pumps of serum to damp or dry hair, focusing on the ends.
3. Do not rinse.
Artisan Quality from Estonia
Handmade with certified organic ingredients, respecting nature and your hair.
Ingredients:
Aqua, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Lauryl Glucoside, *Glycerin, Betain, Olive Oil Glycereth-8 Esters, Aurantium Bergamia Fruit Oil, *Furcellaria Lumbricalis Extract, Urtica Dioica Leaf Extract, Hydrolyzed Wheat Protein, Guar Hydroxypropyltrimonium Chloride, Sodium Gluconate, Sodium Anisate, Lactic Acid, **Limonene, **Linalool.
*From organic farming.
* Natural components of essential oils.
Shipping & Delivery
Shipping & Delivery
Most orders (80%) are processed within 3-5 days. Estimated delivery takes 7-14 days.
Easy returns within 14 days
Easy returns within 14 days
If you are not satisfied with your purchase, you have 14 days to return the product.
You can read the returns procedure by clicking here .





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HOIA is a natural cosmetics brand from Estonia, handcrafting 100% natural, cruelty-free products with a focus on sustainability.
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🌿 Nature in every drop
Handmade natural cosmetics made with the finest, pure ingredients—from herbs and berries to nourishing oils—mostly harvested on the pristine island of Saaremaa.

♻️ Beauty without compromise
Committed to sustainability – we use recycled and reusable packaging and minimize our environmental impact. Winner of the 2022 Circular Economy Hero award .

✨ An experience, not just a product
HOIA offers more than just skincare, it's a moment for yourself. Pamper yourself at home or treat a loved one to a touch of natural and sustainable beauty.
From the wild nature of Estonia
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A beauty ritual just for you
✅ The pure power of nature – made with herbs, berries and nourishing oils hand-harvested on the pristine island of Saaremaa, Estonia.
✅ Handmade with love – each batch is carefully prepared to preserve the freshness, quality, and effectiveness of the ingredients.
✅ Sustainability as a lifestyle – from packaging to production, every step minimizes environmental impact.
✅ International recognition – winner of the Circular Economy Hero 2022 award and appreciated by customers from Estonia to Japan.
✅ An experience, not just a product – HOIA products transform daily skin care into a moment of luxury and relaxation.